While we look into this completely unacceptable situation, IBM has immediately halted all advertising on X, according to a statement.” IBM has zero tolerance for hate speech and discrimination.” The was informed that Comcast, whose advertisements were also highlighted by Media Matters, was investigating the matter.
The posts identified by Media Matters will” no longer be monetizable,” according to an X executive, and users will have to click through a warning to access the content. The post had only received” about 8, 000 impressions,” they continued, “while we understand it’s not the best placement for any ad.”
How many campaigns are impacted by IBM’s decision to stop running ads is unclear. However, another well-known company’s temporary withdrawal from the platform will further damage the already struggling advertising division of the business.
Although she made no direct reference to the report from IBM or Media Matters, CEO Linda Yaccarino stated in a post on X that “discrimination by everyone should STOP across the board.” She wrote,” X has also been very clear about our efforts to combat discrimination and antisemitism.” It is wrong and ugly, and there is nowhere in the world for it.